Whatever your style or plans, the Bluebella collection of bras and bralettes is guaranteed not to let you down. Seductive, sexy, minimalist and comfortable – we’ve got a bra to match any personality. From Instagram favourites like Nova or Emilia, unrivalled bestsellers like Marseille or Sutton to everyday staples like Lulu or Lilia, our ever-expanding collection keeps surprising, inspiring and redefining sensuality one bra at a time. Explore a treasure trove of beautiful designs that range from bold lacy options and provocatively open-cup creations to perfectly minimal numbers and simplistic yet directional strappy offerings. With a variety of colours and styles to choose from, we urge you not to forget to complete your look with matching knickers.
Size Guide
BRA CUP
DIFFERENCE BETWEEN OVERBUST AND UNDERBUST
CUP (EUR)
CUP (FR)
CUP (DE)
CUP (IT)
CUP (UK)
CUP (USA)
CUP (AUS)
1"
2.5cm
A
A
A
A
A
A
A
2"
5cm
B
B
B
B
B
B
B
3"
7.6cm
C
C
C
C
C
C
C
4"
10cm
D
D
D
D
D
D
D
5"
12.7cm
E
E
E
E
DD
DD/E
DD
6"
15.2cm
F
F
F
F
E
DDD/F
E
7"
17.7cm
G
G
G
G
F
G
F
BRA UNDERBAND
UNDERBUST CIRCUMFERENCE
EUR
FR
DE
IT
UK
USA
AUS
26"
66.2cm
65
80
65
0
30
30
8
28"
71.2cm
70
85
70
1
32
32
10
30"
76.2cm
75
90
75
2
34
34
12
32"
81.2cm
80
95
80
3
36
36
14
34"
86.2cm
85
100
85
4
38
38
16
36"
91.2cm
90
105
90
5
40
40
18
37.9"
96.2cm
95
110
95
6
42
42
20
BRAS AND BODIES (NON-WIRED)
CUP (UK)
UNDERBUST CIRCUMFERENCE
SIZE
EUR
FR
DE
IT
UK
USA
AUS
A - B
26-28"
66-71cm
XXS
32
34
32
36
6
2
6
A - C
28-30"
71-76cm
XS
34
36
34
38
8
4
8
B - D
32-34"
81-86cm
S
36
38
36
40
10
6
10
B - D
34-36"
86-91cm
M
38
40
38
42
12
8
12
B - D
36-38"
91-96cm
L
40
42
40
44
14
10
14
B - DD
38-40"
96-101cm
XL
42
44
42
46
16
12
16
C - DD
40-42"
101-106cm
XXL
44
46
44
48
18
14
18
C - DD
42-44"
106-111cm
XXXL
46
48
46
50
20
16
20
BODY MEASUREMENTS
BUST
WAIST
HIP
SIZE
EUR
FR
DE
IT
UK
USA
AUS
31"
79cm
24"
62cm
34"
86cm
XXS
32
34
32
36
6
2
6
32"
83cm
26"
66cm
35"
89cm
XS
34
36
34
38
8
4
8
34"
87cm
27"
70cm
37"
94cm
S
36
38
36
40
10
6
10
36"
91cm
29"
74cm
39"
98cm
M
38
40
38
42
12
8
12
38"
96cm
31"
79cm
41"
103cm
L
40
42
40
44
14
10
14
40"
101cm
33"
84cm
43"
108cm
XL
42
44
42
46
16
12
16
42"
108cm
36"
91cm
45"
115cm
XXL
44
46
44
48
18
14
18
44"
112cm
38"
96cm
47"
120cm
XXXL
46
48
46
50
20
16
20
This product is available in one size only - please select your height and click to determine if it will fit you.
BODY MEASUREMENTS
WEIGHT(lbs)
WEIGHT(kg)
HEIGHT(cm)
HEIGHT(inches)
88
40
99
45
110
50
121
55
132
60
143
65
154
70
165
75
176
80
187
85
198
90
209
95
150
4'9"
S
S
S
S
S
S
M
M
M
M
L
L
155
5'1"
S
S
S
S
S
S
M
M
M
M
L
L
160
5'3"
S
S
S
S
S
S
M
M
M
L
L
L
165
5'4"
S
S
S
S
M
M
M
M
L
L
L
L
170
5'6"
S
S
S
S
M
M
M
L
L
L
L
L
175
5'7"
S
M
M
M
M
M
M
L
L
L
L
L
180
5'9"
M
M
M
M
M
M
M
L
L
L
L
185
6'1"
M
M
M
M
L
L
L
L
L
L
L
190
6'2"
M
L
L
L
L
L
L
L
L
BODY MEASUREMENTS
WEIGHT(lbs)
WEIGHT(kg)
HEIGHT(cm)
HEIGHT(inches)
88
40
99
45
110
50
121
55
132
60
143
65
154
70
165
75
176
80
187
85
198
90
209
95
150
4'9"
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
L/XL
155
5'1"
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
160
5'3"
S/M
S/M
S/M
S/M
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
165
5'4"
S/M
S/M
S/M
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
170
5'6"
S/M
S/M
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
175
5'7"
S/M
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
180
5'9"
S/M
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
185
6'1"
S/M
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
190
6'2"
S/M
S/M
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
L/XL
BRALETTE
SOFT CUP
SIZE
EUR
FR
DE
IT
UK
USA
AUS
A - C
S
32-36
34-38
32-36
36-40
6-10
2-6
6-10
B - D
M
36-40
38-42
36-40
40-44
10-14
6-10
10-14
C - D
L
38-42
40-44
38-42
42-46
12-16
8-12
12-16
C- DD
XL
40-44
42-46
40-44
44-48
14-18
10-14
14-18
THONG
SIZE
EUR
FR
DE
IT
UK
USA
AUS
XXS
32
34
32
36
6
2
6
XS
34
36
34
8
4
8
38
S
36
38
36
40
10
6
10
M
38
40
38
12
8
12
42
L
40
42
40
14
10
14
44
XL
42
44
42
16
12
16
46
SHORT CHEMISE
Relaxed Fit - Designed to be worn as under or outerwear.