Skin Centric
Vegan
Cruelty Free
Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.
About Us
The Sets
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The Sets
Shop All Sets
Day Glow in Solstice
A sheer, lightweight highlighter that gives a dewy, balmy sheen with zero sparkle.
SHOP NOWDay Glow in Solstice
Love it! Adds just the right touch. So natural and subtle.
- Bonnie R.
Flush Balm
This is easily going into my holy grail of blushes.
- Margaret P.
Shade Slick
This tinted lip oil took me by surprise. I’ve been practically carrying it with me everywhere since I got it. Hands down my favorite lip oil!
- Kaylee W.
"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle