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ZING. ZING. Enamel Whitening Toothpaste 75ml

With Hydroxyapatite. Free from SLS and Titanium Dioxide. Hydroxyapatite is our unique ingredient and the mineral that makes up tooth enamel. It helps restore enamel, reduce tooth sensitivity, and bring back the natural shine of enamel — all in one toothpaste. The low-abrasion formula helps whiten teeth and remove stains while being gentle enough for natural teeth, composite restorations, and veneers. Fluoride (1450 ppm) helps protect against cavities, fight plaque build-up, and strengthen tooth enamel. Supports gum health by helping combat the causes of gum problems. The formula contains vitamin E, which helps reduce inflammation. Free from titanium dioxide — a white colouring agent used in some lower-cost toothpastes and considered by some sources to be a potentially concerning ingredient. Free from SLS (sodium lauryl sulphate) — a foaming agent often associated with mouth sensitivity and the occurrence of mouth ulcers. Additional benefits: 100% recyclable packaging. Suitable for vegans. Not tested on animals. Free from animal-derived fats, which are used in some lower-cost toothpastes.