Platinum
Verified Top PickPlatinum members get an extra 15% off all orders in the official store, and product pages show the member price next to the normal one, such as a Heritage Pack hoodie at €63.75 instead of €75. Platinum costs €16.90 a month, can be cancelled anytime, and includes the official shirt from each season, a welcome pack, the membership card, RM Play content and early access to match tickets.
Limited Time Offer
SALE
VerifiedThe sale section lists more than 80 reduced items, 29 of them at half price. Examples: Real Madrid x NFL T-shirt €45 instead of €90, Blackout crest T-shirt €15 instead of €30, and the Real Madrid x NFL hoodie €45 instead of €90.
Limited Time Offer
Hoodies
VerifiedSale hoodies include the crest hoodie in green or white at €45 instead of €75, the Blackout crest hoodie at €35 instead of €70 and the Signature 2.0 sweatshirt at €40 instead of €70. The reversible reflective padded jacket is €80 instead of €140.
Limited Time Offer
Kids
VerifiedChildren's items in the sale include Blackout backprint T-shirts at €15 instead of €30, the Blackout hoodie at €27.50 instead of €55, the kids Halloween hoodie at €35 instead of €65 and swim shorts at €15 instead of €25.
Limited Time Offer
Gifts
VerifiedAccessories in the sale include Hala Madrid iPhone cases at €10 instead of €20, an adhesive phone card holder at €12.50 instead of €25, a car phone mount at €15 instead of €25 and the wooden crest puzzle with 270 pieces at €49.50 instead of €90.
Limited Time Offer
Kit
VerifiedThe new 2026/27 white home, green away and pink third shirts cost €100 for the men's replica, €110 with long sleeves, €150 for the Authentic version and €160 for the Authentic long sleeve. Adding a player name and number costs €25, a custom print €30, and a Champions League or La Liga badge €15 or €10.
Limited Time Offer
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Extra codes from partner brands, refreshed alongside this store's offers.
A practical savings guide for shoppers using Real Madrid Shop offers.
The official store at shop.realmadrid.com does not publish a public coupon code. Its standing discount is for Madridista Platinum members, who get an extra 15% off all orders. Platinum costs €16.90 a month, can be cancelled anytime, and also includes the official shirt from each season, a welcome pack, the membership card, RM Play content and early access to football and basketball tickets. Product pages show the member price, for example a Heritage Pack hoodie at €63.75 instead of €75.
The new home, away and third shirts cost €100 for the replica and €150 for the Authentic version, with name and number printing from €25. The store ships to the European Union, the USA, Australia and the rest of the world, with standard delivery in 5 to 10 business days in the EU and 11 to 14 in the USA. Web orders can also be collected at the official store at the Santiago Bernabéu, and next day delivery is available in Madrid for orders placed before 11:00 CET.
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