Sale
Top PickThe deepest reduction on the site, across the range rather than one category. Where it overlaps a food or brand offer only one applies, so compare the two on the item you want.
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Wet food adds water to a cat's intake, which matters because cats drink far less than their kidneys need. Up to 30% off, and it is bought constantly rather than occasionally.
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Puppy formulas carry a higher calorie density and a smaller kibble size than adult food, which is why they cannot simply be swapped for the cheaper adult range.
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Up to 30% off dry food. The largest bag works out cheapest per kilo, but only if it is used within about six weeks of opening before the fats begin to turn.
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Twenty eight percent off the tinned range specifically. Check whether a product is complete or complementary on the label, since the second is not balanced as a sole diet.
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Deal
The deepest single product discount here. Potato replaces cereal as the carbohydrate in this recipe, which is the point of it for dogs that do not tolerate grain well.
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Deal
Twenty one percent off the mobility formula, which carries added joint support. These take weeks rather than days to show any effect, so a discount on a larger bag is worth taking.
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Code
Twenty percent across every bed for dogs and cats, entered at checkout. Removable washable covers are worth the difference, since a bed that cannot be washed is replaced rather than cleaned.
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Deal
The third Optimanova line discounted here, at 20%. All breed recipes use a mid sized kibble that suits most dogs rather than being optimised for one size.
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Kittens need roughly twice the calories per kilo of an adult cat, so they eat more relative to their size. Up to 20% off the kitten wet range.
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The general dog food category rather than one brand or life stage, which reaches recipes the Optimanova and puppy offers do not cover.
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Deal
Eighteen percent off the fish and rice recipe. Single protein fish recipes are a common starting point for a dog with a suspected sensitivity to poultry or beef.
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Up to 15% off puppy wet food, sold singly or in multipacks. Boxes work out cheaper per pouch and suit puppies since they eat several small meals a day.
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Fifteen percent off dry kitten food. Kitten kibble is smaller and softer than the adult equivalent, which matters while the permanent teeth are still coming through.
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The shallowest category discount at 10%, which is normal for prescription and veterinary lines. These should be changed only on veterinary advice rather than on price.
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Deal
Nine percent off the sterilised formula. Neutered cats need fewer calories at the same weight, which is what these recipes adjust for rather than the protein source.
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Deal
The smallest product discount here at 6%. Organic certification restricts what the chicken can be fed and treated with, which is what keeps the base price high.
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€250
The top rung of the spend ladder. At €250 that returns €12.50, which is more than double what the €5 fixed discounts give on the same basket.
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€180
The middle tier at €180. Worth checking how close the basket sits to €250, since crossing it moves you onto the better rate.
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€120
The entry tier at €120, returning €2.40. The €5 fixed discounts beat it at this level, so they are the better choice on a smaller order.
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Deal
A per item reduction rather than a per order one, which means it scales with quantity where the spend tiers scale with value. On a multi pack order that adds up quickly.
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Deal
Applied to a following purchase rather than the current one. Useful here because pet food is bought on a cycle, so the next order is rarely far off.
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Deal
Tied to a repeat delivery rather than a one off. Subscriptions suit dry food in particular, since the consumption rate is predictable enough to schedule.
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Signup
Five euros for subscribing to the mailing list, which is separate from the delivery subscription above. Only one reduction applies per order.
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Deal
The cheapest food on the site at €1.20 a tin. At that price it is worth trying several textures, since cats reject pâté and chunks quite differently.
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Deal
Also €1.20. Weight control recipes work by raising fibre rather than cutting portion size, which is why the cat still finishes a full bowl.
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Deal
€1.20 for the sterilised range in wet form. Wet food helps here specifically, since neutered cats are more prone to urinary problems that hydration reduces.
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Deal
From €1.99. Puppy wet food costs more per unit than the adult cat equivalent because the portions are larger rather than the recipe being different.
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Offer
The most expensive entry price at €3.35, reflecting the larger tin sizes dogs need. Dry food works out considerably cheaper per meal if wet is used only as a topper.
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Offer
A reduction on the 7kg bag of Brit Care cat kibble. Seven kilos is a large bag for a single cat, so decant into an airtight container rather than leaving it open.
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€80
Delivery is free once the basket passes €80. Pet food is heavy freight, and a single large bag of kibble plus a few tins will normally clear it.
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