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L'Oréal Paris L'Oréal Paris Preference Permanent Hair Color 5.3 Virginia

L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973. Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrumAvailable in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red Includes our color-protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature