Shop New Arrivals at Rapala.com! We're constantly adding new items to our catalog, from new colors to new can't-live-without tools, so check back often!
Shop and Sport the latest clothing collection from Rapala.com! Featuring Hoodies, Long Sleeve T-shirts, Tees, Women's and More! Save 10% with coupon code FISH10!
Shop the New SkitterV Topwater Bait at Rapala.com! Featuring an exclusive V-Rap body design combined with tail weighted balance allowing the lure to cut quick with the snap of the rod!
Shop the perfect gifts for any angler at Rapala.com! Whether the angler you're shopping for likes to float on the lake in search of spring bass or troll the ice hunting for perch and walleye.
New Super Duper Lure Kit at Rapala.com! Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish! Free Shipping on Orders $129+!
Save up to 40% Off Clearance at Rapala.com! 99 Newly added discounted items including multiple brands. Featuring StrikeMaster, Blue Fox, Luhr-Jensen, Storm and More!
Free Shipping on the 716 Piece Crimp Tool Rigging Kit at Rapala.com! Includes a Tackle Box and Full Rigging Instructions! Discount automatically applied at checkout!
Shop the New 360GT Searchbait at Rapala.com! Featuring a rattling, weighted, life-like jig head, and easy-to-rig entrance and exit holes indicated on lure body!
