Watch deals published so far
Black Friday watch deals for 2026 are thin so far. On 1 November only one US watch brand we checked, MVMT, had an offer it calls a Black Friday sale; a few others had ordinary fall offers, and many had nothing. This table shows what each brand's own US website said that day, with the offers that are not Black Friday deals labelled as such. Black Friday itself is Friday 27 November.
| Brand | Offer on its own site | Code | Ends | Called Black Friday? |
|---|---|---|---|---|
| MVMT | "Black Friday Season Sale": extra 30% off sitewide (exclusions apply); also buy one, get one 50% off sitewide | BF30; BOGO_50 | BF30: 22 November | Yes |
| Bulova | 20% off select watches, applied automatically on the product page | None | Not stated | No |
| Timex | 31% off, plus free standard shipping every day | Flash31 | Not stated | No |
| Shinola | Extra 20% off its outlet | OUTLET20 | Not stated | No |
| Citizen | 25% off selected Disney, Marvel and Star Wars watches | None | Ended 31 October | No |
| Seiko, Tissot, Omega | No offer on their US home pages | - | - | Not yet |
| Fossil, Casio, Rolex | Their sites did not open for our research tools | - | - | Unknown |
We will re-read these sites as watch brands announce their Black Friday sales and update the table. Offers from all the stores we track are on our Black Friday deals page.
Men's and women's watch deals
None of the brands above splits its offer by men's and women's watches: MVMT's code and Bulova's 20% apply across their ranges, subject to each brand's exclusions. So the way to shop is by style. Compare the case size in millimetres, the strap or bracelet, and the water resistance the brand lists, and then check whether that exact model is included in the sale. MVMT's BF30 code ends on 22 November, five days before Black Friday, so it is worth checking now if you like the brand.
Brand by brand
- Seiko and Tissot showed no sale on their US home pages on 1 November.
- Citizen's 25% offer on its Disney, Marvel and Star Wars watches ran through 31 October. Its site promotes a 30-day money-back guarantee and a 5-year limited warranty.
- Bulova had 20% off select watches, with the discount shown in the price on each product page.
- Timex had 31% off with code Flash31 and free standard shipping.
- Casio and Fossil did not open for our research tools.
Luxury watches
We found no Black Friday sale on a luxury watch brand's own site on 1 November. Omega's US home page showed no offer; it lists a 14-day return window for unworn, undamaged items bought on its own site. Rolex's site did not open for our tools, so we cannot say what it publishes. If you see a large Black Friday discount on a luxury watch, check who is selling it and whether the maker's warranty applies (see below), because that can matter more than the price.
Quartz, automatic or solar
The movement decides how a watch is powered and what it needs over the years:
- Quartz watches run on a battery, which needs replacing from time to time.
- Automatic (mechanical) watches wind themselves as you wear them and need periodic servicing.
- Solar watches charge from light. Citizen's Eco-Drive is one example, and Citizen's warranty notes that Eco-Drive is an exception to its rule that power cells must be replaced as soon as power is lost.
Water resistance needs care too. Citizen's warranty says water resistant models, including Eco-Drive, should be tested and resealed every two to three years, or whenever the battery is replaced, and it does not cover moisture damage to a watch not marked "water resistant" on the case back.
Warranty, authorised sellers and returns
For watches, where you buy can decide whether you get the maker's warranty. Citizen's 5-year limited warranty is a clear example. It covers the movement against defects and for timekeeping accuracy, but not the battery, case, crystal, bracelet or strap. It applies only to purchases in the United States, Canada, the United Kingdom, Ireland, the Caribbean and Mexico from a retailer Citizen authorises, and it needs the warranty certificate filled in by that retailer. The owner pays the shipping to the service centre.
Before you buy at a Black Friday price, check three things: that the seller is an authorised retailer for the brand (check the brand's own list where it publishes one), what the warranty card will say, and the return window. Timex, for example, accepts returns only for watches bought on timex.com. Our Black Friday returns and price matching guide covers the big retailers' holiday return rules, and jewellery deals are in our Black Friday jewelry deals guide.
Smartwatches are in a separate guide
Apple Watch, Galaxy Watch, Garmin and fitness tracker deals are in our Black Friday smartwatch deals guide. This page covers traditional analog and digital watches.
Cyber Monday watch deals
Cyber Monday 2026 is Monday 30 November. No watch brand we checked had announced a Cyber Monday offer by 1 November, and MVMT's current Black Friday code ends a week before. We will add Cyber Monday watch offers here as brands publish them, and online deals from the stores we track are on our Cyber Monday deals page.
How we check these deals
Every offer on this page comes from the brand's own US website, read on 1 November 2026: MVMT, Bulova, Timex, Shinola, Citizen (including its warranty page), Seiko, Tissot and Omega. We have not tested any watch, and we only list offers we could read on the brand's site. To judge a saving, see our guide Are Black Friday deals real?.
This guide is short because few watch brands had published offers when we wrote it. We will read the brands' sites again on 16, 20, 23 and 27 November and add their Black Friday offers. Our other guides are in the Black Friday hub. This guide is written by the SavingArena Editorial Team.
Frequently Asked Questions
Quick answers to what readers ask about this topic.
Are watches cheaper on Black Friday?
Some are, but few watch brands had published Black Friday offers by 1 November 2026. MVMT had an extra 30% off sitewide with code BF30 until 22 November, and Bulova, Timex and Shinola had fall offers.
Are Seiko and Citizen watches on sale for Black Friday?
Not on their own US sites on 1 November 2026. Seiko showed no offer, and Citizen's 25% off selected licensed watches ended on 31 October.
Does Rolex have Black Friday deals?
We could not read Rolex's own site, so we cannot say. If a seller offers a large Black Friday discount on a luxury watch, check that it is an authorised retailer and what warranty comes with it.
Is a watch warranty valid if I buy from a discount site?
It depends on the brand's terms. Citizen's 5-year limited warranty, for example, applies only to watches bought from a retailer Citizen authorises in its listed territories, with a filled-in warranty certificate.
When do Black Friday watch sales start?
MVMT's Black Friday Season Sale was already running on 1 November 2026, with code BF30 ending on 22 November. Most other watch brands had not announced their Black Friday offers yet.















































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