Google Store Black Friday 2026: Pixel Deals and Dates

Google Store Black Friday 2026 at a glance

The Google Store Black Friday sale starts on Thursday 19 November 2026. This guide lists the prices Google has already previewed for Pixel phones, the Pixel Watch 5, Pixel Buds, Fitbit and Nest, the email code and other ways to pay less, and the terms that come with each offer.

The Black Friday prices here come from Google's own US store, read on 10 November 2026 and again on 11 November, when they had not changed. They are previews: Google shows them now and says they go live on 19 November. Google has not published an end date or the full sale terms yet, and we will update this page when it does.

These are Google's own Black Friday deals on its store. Pixel phones and earbuds sold at other stores have separate prices: see our Best Buy Black Friday guide and Amazon Black Friday guide.

When is the Google Store Black Friday sale?

Google's US store gives one date: 19 November 2026. The home page says "Black Friday deals start 11/19. All promotions are subject to the terms and conditions." The phone pages say "Dazzling Black Friday deals are coming November 19", and the watch, earbud, Fitbit and Nest pages say "Black Friday is coming November 19."

Google has not said what time the prices change on 19 November, how long they last, or whether they run to Cyber Monday. Black Friday itself is Friday 27 November and Cyber Monday is Monday 30 November. Our guide to when Black Friday starts at each store has the dates other stores have published.

The early sale has already ended

Google ran early price cuts from 30 October to 8 November 2026, ending at 11:59 PM PST on 8 November. When we read its offers page on 1 November, they included:

• Pixel 11 at $699, down from $899
• $300 off Pixel 11 Pro and $350 off Pixel 11 Pro XL ($949, down from $1,299)
• Pixel 11 Pro Fold at $1,649, down from $1,899
• $100 off Pixel Watch 5 and $50 off Pixel 10a
• Pixel Buds Pro 2 at $169, Fitbit Sense 2 at $199.95 and Fitbit Versa 4 at $159.95

Those offers were gone from the offers page on 10 November. Compared with them, the Black Friday preview has the same prices on Pixel 11, Pixel 11 Pro Fold, Pixel 10a, Pixel Buds Pro 2 and both Fitbits, the same $100 saving on the watch, and a larger cut on the Pro models: up to $400, against $300 and $350. Our guide to whether Black Friday deals are real explains how to judge a price against earlier sales.

Google Pixel Black Friday deals: Pixel 11, Pro, Pro Fold and 10a

The phone prices in Google's preview are for unlocked models. Phones bought with a carrier on the Google Store (Verizon, AT&T or Google Fi) carry their own offers, and the one Fi offer in the preview is covered further down.

The phones also come with extras that run now and past Black Friday, according to the offers page on 11 November:

• Pixel 11 Pro, Pro XL and Pro Fold: 6 months of Google AI Pro included, which Google values at $119.94. Redeem by 31 October 2027. It then renews at $19.99 a month unless you cancel.
• Pixel 11: 3 months of YouTube Premium for new members with no past YouTube Premium trial, then $15.99 a month unless you cancel.
• Pixel 10a: $10 off a Pixel 10a case bought in the same order.

For iPhone, Galaxy and carrier offers, see our Black Friday phone deals guide.

Pixel Watch 5 and Fitbit Black Friday deals

The Pixel Watch 5 page itself listed the watch "From $399.99" on 10 and 11 November, while the preview shows $399 and $299. Check the price in your cart on 19 November, and which size and connection (Wi-Fi or LTE) it applies to. The preview does not include the newer Fitbit Air or Fitbit Edge.

Two watch extras are on now:

• 2 years of data on Pixel Watch 5 (LTE): Google Fi data for messages, maps and music, with no Fi phone plan needed. Redeem it within 60 days of setting up the watch. 4G speed covers up to 500 MB a month, then slows to 256 kbps, with a 1 GB monthly cap. Texting needs an active phone plan, voice calls over LTE are not supported, and the data works in the US only.
• 3 months of Google Health Premium with a Pixel Watch 5 or Fitbit Air, then $9.99 a month unless you cancel. The offer ends 26 May 2027.

Apple Watch, Garmin and Galaxy Watch offers are in our Black Friday smartwatch deals guide.

Pixel Buds and other Google devices

• Google TV Streamer (4K): 3 months of YouTube Premium for new members (redeem by 31 January 2027) and $20 a month off the first 6 months of YouTube TV for people who have never subscribed or had a trial (redeem by 31 March 2027).
• Googlebook laptops: the Lenovo Googlebook comes with a Lenovo AI mouse, and any new Googlebook includes 12 months of Google AI Pro plus some app subscriptions, which Google calls a $500 value. Google AI Pro then costs $19.99 a month unless you cancel. These are not in the Black Friday preview. Other laptop offers are in our Black Friday laptop deals guide.

For AirPods and other earbuds, see our Black Friday headphone and AirPods deals guide.

Google Store promo codes, trade-in, refurbished and ID.me 10%

We found no public coupon code on Google's US store. Two real codes exist there, and both have strict rules.

• Email sign-up code: sign up for Google Store marketing emails with a Google Account between 9 November, 10:00 AM PT, and 15 November, 11:59 PM PT. Google's terms say the code is emailed on 18 November on its Pixel phone pages and on 19 November on its home page. It works only on the advertised Pixel 11 devices (unlocked or Fi), not on other devices, subscriptions or merchandise. One per customer, Google Store only, expires 1 December 2026 at 11:59 PM PT. Google does not say how much it is worth.
• ID.me 10% off: military members and veterans, first responders, nurses, medical providers, teachers, students, hospital employees and government employees who verify with ID.me get a one-time code for 10% off eligible purchases. It expires 31 December 2026, cannot be combined with other discount codes, and does not apply to Google Home Premium, professional installation, Preferred Care, financing, Fitbit Premium or other subscriptions.

Can a code be added to a Black Friday price? In the early sale, Google's terms said the sale prices could not be combined with promotional codes, with an exception for phone trade-in. The Black Friday terms are not published yet, so check them on 19 November before counting on both.

Trade-in offers

• Google's terms name the phones that reach the top amounts: a Pixel 10 for the $510 and a Pixel 10 Pro XL for the $700, for example.
• The value depends on the model and condition and is confirmed after Google inspects the phone. It must arrive within 30 days.
• Choosing Google Fi, or any carrier other than Verizon, at checkout makes the purchase ineligible for these trade-in offers.
• The credit comes as an instant credit at checkout for some customers, or as a refund to the payment you used. If the trade-in is worth more than the new phone, the rest is paid as store credit.

Certified refurbished Pixel phones

Google sells certified refurbished Pixel phones at "up to 40% off", each with a one-year warranty. Prices on 11 November:

A matching case costs $10 with a refurbished Pixel 8, 8 Pro, 8a, 9 or 9 Pro until 3 January 2027. Refurbished phones are excluded from Google's price match.

Google Fi offers on the Google Store

The Black Friday preview includes one Fi offer: "Get Google Pixel 11 Pro on us when you join Google Fi Wireless", made up of $300 off at checkout and $799 back over 24 monthly credits. Its full terms are not published yet.

Before the Black Friday prices start, Google runs Fi offers on the Pixel 11 range that end on 18 November at 11:59 AM PT, or sooner if supplies run out. Each also gives a $10 a month service credit for 2 years on a new Unlimited Premium line:

• Pixel 11 Pro: $500 off at checkout and $599 back over 24 monthly bill credits, which Google calls the phone "on us".
• Pixel 11 Pro XL and Pixel 11 Pro Fold: $500 off at checkout and $600 back over 24 monthly bill credits, which Google calls $1,100 off.
• Pixel 11: $500 off at checkout and $399 back over 24 monthly bill credits, also called "on us".

The terms ask for a new Fi customer in the US, aged 18 or over, with Google Pay and Fi accounts, who chooses Google Fi as the carrier at checkout and activates the phone within 30 days of shipping. Changing devices within 120 days cancels the $500 discount, which is then charged. Cancelling, pausing or changing the Fi plan within 24 months stops the credits, and the offers cannot be combined with other offers.

On the Pixel 11 Pro, the offer running now and the Black Friday preview add up to the same $1,099, but the current one gives more at checkout: $500, against $300 in the preview. The preview line does not mention the $10 monthly service credit, and its terms are not out yet.

These Fi offers run until 5 January 2027 at 9:59 AM PT, when you choose Google Fi at checkout:

• $300 off Pixel 10 Pro or Pro XL, $250 off Pixel 10, $400 off Pixel 10 Pro Fold and $250 off Pixel 9a, with the Fi plan kept active for 120 days.
• Pixel 10a: $599 back over 24 monthly bill credits for new Fi users, plus a $10 a month service credit for 2 years on the Unlimited Premium plan.

If you bring your own phone and join Google Fi by 30 November at 9:59 AM PT, new accounts get 50% off the Unlimited Essentials or Unlimited Standard plan for 12 months, paid as monthly bill credits. Google's terms put one line on Unlimited Essentials at $17.50 a month for those 12 months.

This plan offer cannot be combined with other device promotions, and changing or suspending the account within the 12 months stops the credits. Prepaid and no-contract plans from other carriers, such as Visible and Cricket, are in our Black Friday phone plan deals guide.

Price match, returns and buying before 19 November

Google's price match help page says that if you buy from the Google Store and find a lower price within your return period, you may get a partial refund of the difference. In the US it matches advertised online prices at Amazon (sold by Amazon.com), B&H, Best Buy, Signifi, Target and Walmart, and lower prices on the Google Store itself. The rules:

• Same model, color and memory, still on sale when you ask, and in stock at that retailer.
• A live public link to the price. Screenshots, PDFs, pictures and quotes are not accepted.
• Phones: unlocked models only. Phones on a contract or payment plan are excluded.
• Not matched: members-only prices (Amazon Prime deals are the exception), coupons and promo codes, bundles, clearance, open-box, refurbished and pre-owned items, and items sold by third-party sellers.
• The refund is capped at what you paid after any trade-in credit, and it is processed when your order ships.

Returns: Google's return policy page says most items can be returned within 15 calendar days after you receive them. Once you start a return you have 14 days to send it, and the refund goes back to your payment method, minus any delivery costs. Your order history shows the window for each item. When we read the page again on 11 November it still showed no 2026 holiday return window.

What this means if you buy early: because Google matches its own lower price within the return window, a Pixel delivered shortly before 19 November could still be inside its 15 days when the Black Friday price starts. The refund is not automatic: you must ask Google, and the exclusions above apply. Our Black Friday returns and price matching guide compares other stores' rules, and our Target and Walmart guides cover two of the stores Google matches.

Google Store Cyber Monday 2026

Cyber Monday is 30 November 2026. When we read the store on 11 November, Google had not published any Cyber Monday deals or said whether the Black Friday prices continue to that day. Some offers already run past it:

• The email sign-up code expires 1 December at 11:59 PM PT.
• The Google Home Speaker at $79.99 runs to 2 December at 11:59 PM PST.
• The trade-in offers run to 27 December, and the ID.me code to 31 December.

Our Cyber Monday deals page collects offers from other stores, our Cyber Week guide has other stores' Cyber Week dates, and our guide to what Cyber Monday is explains how it differs from Black Friday.

Google Store Canada

The Canadian Google Store home page showed no Black Friday announcement when we read it on 10 and 11 November. The prices and codes on this page are for the US store only. Google's Canadian price match covers Amazon (sold by Amazon.ca), Best Buy, The Source and Walmart.

How we check this page

We read Google's US store pages (the home page, the offers page and the product pages) and Google Store Help from our US server on 10 November 2026, and read them again on 11 November. The early sale prices come from the offers page as we read it on 1 November. On 10 November one return help page showed a security check. We did not try to get around it or read it again, so nothing from it is used.

We list only what Google publishes. We did not buy or test any device. We will re-read the store on 19 November, when the prices go live, and update this page.

Offers from every store we cover are on our Black Friday deals page, and all our guides are in the Black Friday deals hub.

More Black Friday guides

• Black Friday phone deals on iPhone, Pixel and Galaxy
• Best Buy Black Friday dates and doorbusters
• Amazon Black Friday dates and deals
• When Black Friday 2026 starts, store by store